I am an accomplished apparel designer with over 22 years of industry experience across categories including menswear, activewear, and sleepwear. Skilled in leading teams aND DRIVING THE FULL PRODUCT LIFECYCLE - FROM CONCEPT AND TREND ANALYSIS TO SOURCING AND DEVELOPMENT - I BRING A BALANCE OF CREATIVITY AND TECHNICAL EXPERTISE. MY FOCUS ON DELIVERING CUSTOMER - CENTRIC DESIGNS WHILE UPHOLDING BRAND INTEGRITY HAS CONSISTENTLY CONTRIBUTED TO SUCCESSFUL, MARKET RELEVANT COLLECTIONS.